It is not at all surprising that the most popular article on our website was the material about Ulyana Sergeenko from the series “And who is wearing THIS?”. Another funny thing is that most often an article about Sergeenko’s work was opened upon request “Ulyana Sergeenko’s dresses, price” or “Clothes from Ulyana Sergeenko, buy”.
Well, it's time to answer the question “And how much does THIS cost?”, since the topic arouses such intense interest.
To begin with, it’s worth clarifying that clothes from Ulyana are not sold anywhere, moreover, it’s easy to find information on the Internet that you can buy Ulyana Sergeenko clothes in just a few boutiques throughout Great Mother Russia and beyond!
Already based on this, it becomes clear that Ulyanin’s dresses are not designed for the mass consumer, but the consumer is thirsty and we will not languish him.
But first, let’s clarify one detail, or rather, set a certain starting point, because the price of a thing itself doesn’t say anything, right? You can talk about the prices of clothes from Ulyana Sergeenko only in comparison, and it is best to compare not with the prices of things from the collections of domestic designers, but with foreign and very famous ones, such as... Valentino.
So, the prices are the most simple dresses from the Valentino fall-winter 2013-2014 collection.
Dress 110 thousand rubles
Dress 95 thousand rubles
And now the prices for dresses from the spring-summer 2014 collection.
Dress 640-660 thousand rubles ($20 thousand)
230 thousand rubles ($7 thousand)
Dress 540 thousand rubles ($16,500 thousand)
Dress 640-660 thousand rubles ($20 thousand)
Let's return to Ulyana. Photos of items and prices were taken from the Ekaterinburg website “Liberty Concept Store”, where Ulyanin’s collections are sold.
Dress 74 thousand rubles
Bodysuit 155 thousand rubles
Skirt 100 thousand rubles
In comparison with dresses from the spring-summer collection of Valentino, Ulyana sells astrakhan fur coats for pennies, and if not in comparison...
And finally, on one of the forums where people resell things, among a bunch of rubbish in rhinestones and stones, I came across this ad: "dress from Ulyana Sergeenko, sizes 42, 44, price 15000". And a photo of a dress from Sergeenko’s first (I think) collection.
I didn’t make a mistake with the zeros, exactly 15 thousand rubles. So that!
Collection of Ulyana Sergeenko, shown at the Week High fashion in Paris, January 21, 2014:
DNA: Ulyana Sergeenko in her work refers to the multifaceted heritage of Russia - folk crafts, interiors of St. Petersburg communal apartments, Soviet school uniform, folk tales, the works of Vrubel, Diaghilev’s ballet and many other domestic cultural codes. Became iconic for the brand bouffant skirts, corsets, furs, large elaborate jewelry. What distinguishes Ulyana Sergeenko from most brands that make similar attempts at stylization is its remarkable taste and the highest quality of workmanship. The brand works exclusively in the haute couture segment, artisans are involved in the creation of collections, whom Sergeenko is looking for throughout the country, most of the items are handmade, available in one copy.
Relevance: Of course, this is not the kind of clothing in which you can go out to buy bread, and not even the kind in which it is customary to go to theaters and parties today. Most of Ulyana Sergeenko's outfits are suitable exclusively for the red carpet. This story is not about the 21st century with its minimalism, erasing gender differences and feminism - however, it is one of the few in which past eras and national attributes acquire a truly worthy reading.
Price policy: prices for Ulyana Sergeenko’s items cannot be found in the public domain, but we suspect that we are talking about six-figure sums.
Story: Ulyana Sergeenko, the ex-wife of oligarch Danila Khachaturov, in 2011 was tired of her status as an ordinary representative of the Moscow socialite scene, and she decided to try herself in the field of fashion design. Such stories, as a rule, do not end with anything remarkable, but not in this case. Ulyana Sergeenko is the only Russian brand that managed to become a permanent participant in Paris Fashion Week; Ulyana herself is one of the few Russian it-girls who has become famous in the West. Among the fans of the brand are a number of world show business stars: Rihanna, Dita Von Teese, Lady Gaga, Beyoncé, Kim Kardashian. Of course, there was some criticism for the connections and opportunities, but the very fact of such success is unprecedented.
Let's remember how it all began...
If you look at the biographies of famous fashion designers, you will definitely find lines about early creativity, outfits for dolls or sisters, or something similar. Nothing like this was observed in Ulyana’s life: she was born in Kazakhstan, studied at a school with in-depth study of English, and was known as an intelligent and capable girl. The only thing that classmates and parents note is his early commitment to his own style. During my school years it was a short skirt, nylon tights and definitely loose hair.
This girl could have become a model - she was already preparing to fly to Paris, but fate decreed that she become a designer fashionable clothes. Maybe it's for the better. If it had happened differently, the world would not have seen Ulyana Sergienko’s dresses, so bright and original that there is nothing to even compare them with. One can only state the birth of a unique style, which has already been dubbed “Russian Matryoshka”. But Paris has not escaped her. He now gives her a standing ovation at Fashion Weeks, where she brings her collections.
In 2011, she created her own clothing brand "Ulyana Sergeenko" (together with Vika Gazinskaya and Oksana Lavrentieva)
Ulyana gravitates towards Russian retro, or, as they also say, truly Russian style. Before becoming a famous fashion designer, she attracted attention with her wardrobe. Appearing at social events with two braids, wide floor-length skirts a la the Kustodiev merchant's wife and dresses with a glass silhouette, she delighted the audience. Russian Lady - Western fashion journalists called her style. Later she began to develop this direction in her works.
Ulyana Sergienko is one of the most famous Russian fashion trendsetters. This girl is not just a socialite, but also a talented photographer, fashion designer and simply the owner of excellent taste.
Ulyana can be different...
Ulyana has been interested in fashion since childhood and was attracted by various beautiful fashionable pictures and bright, interesting fabrics. When she turned 30, she decided to launch her own brand, which she had dreamed of all her life.
The well-known Peter Listerman took part in the fate of Ulyana, who once came to conquer Moscow, who arranged a photo shoot for Sergienko in the Dominican Republic. Then the girl married Russian billionaire Daniil Khachaturov.
Ulyana wonderfully demonstrates the real Russian style. The important thing is that she has her own special style of clothing, which simultaneously consists of early 20th century fashion and retro Soviet era. The girl also wonderfully demonstrates her own collections, because... she creates exactly what she would love to wear herself.
Ulyana herself says about her collections this way: “These are something like illustrations for Vogue magazine of the 1950s, and a Soviet one at that.”
It is not at all surprising that the most popular article on our website was the material about Ulyana Sergeenko from the series “And who is wearing THIS?”. Another funny thing is that most often an article about Sergeenko’s work was opened upon request “Ulyana Sergeenko’s dresses, price” or “Clothes from Ulyana Sergeenko, buy”.
Well, it's time to answer the question “And how much does THIS cost?”, since the topic arouses such intense interest.
To begin with, it’s worth clarifying that clothes from Ulyana are not sold anywhere, moreover, it’s easy to find information on the Internet that you can buy Ulyana Sergeenko clothes in just a few boutiques throughout Great Mother Russia and beyond!
Already based on this, it becomes clear that Ulyanin’s dresses are not designed for the mass consumer, but the consumer is thirsty and we will not languish him.
But first, let’s clarify one detail, or rather, set a certain starting point, because the price of a thing itself doesn’t say anything, right? You can talk about the prices of clothes from Ulyana Sergeenko only in comparison, and it is best to compare not with the prices of things from the collections of domestic designers, but with foreign and very famous ones, such as... Valentino.
So, prices for the simplest dresses from the Valentino fall-winter 2013-2014 collection.
Dress 110 thousand rubles
Dress 95 thousand rubles
And now the prices for dresses from the spring-summer 2014 collection.
Dress 640-660 thousand rubles ($20 thousand)
230 thousand rubles ($7 thousand)
Dress 540 thousand rubles ($16,500 thousand)
Dress 640-660 thousand rubles ($20 thousand)
Let's return to Ulyana. Photos of items and prices were taken from the Ekaterinburg website “Liberty Concept Store”, where Ulyanin’s collections are sold.
Dress 74 thousand rubles
Bodysuit 155 thousand rubles
Skirt 100 thousand rubles
In comparison with dresses from the spring-summer collection of Valentino, Ulyana sells astrakhan fur coats for pennies, and if not in comparison...
And finally, on one of the forums where people resell things, among a bunch of rubbish in rhinestones and stones, I came across this ad: "dress from Ulyana Sergeenko, sizes 42, 44, price 15000". And a photo of a dress from Sergeenko’s first (I think) collection.
I didn’t make a mistake with the zeros, exactly 15 thousand rubles. So that!
The collection of Ulyana Sergeenko, shown at Haute Couture Week in Paris, January 21, 2014:
Fashion historians, journalists, bloggers and fashion critics do not miss the opportunity to mention that there is no fashion industry in Russia, and there are no designers who are accepted and perceived in the USA and Europe. Here they are disingenuous, there are such designers, and one of them is Ulyana Sergeenko, collections that are also criticized by fashion historians and those who call themselves fashion critics. Isn’t it interesting - at first they lament that in Russia there are no designers who can make an impression in Europe, and when such a designer appears, they begin to criticize.
The whole secret is that most of those who call themselves fashion historians and critics are losers, because in essence, who is a critic? A critic is a person who talks about what he would do fashion collection, if I had the skills, talent, a team of dedicated employees, money...
In general, most fashion historians and fashion critics have neither talent nor money, and therefore they are just mere talkers whose opinions do not matter. Given this fact, we will not waste time on critical articles and statements. It's better to see the most beautiful dresses Ulyana Sergeenko from different collections.
This publication contains exclusively dresses from the collections of Ulyana Sergeenko. Militta talked about Ulyana’s personal dresses and her style earlier; these materials can be found in the corresponding section.
