NEW ALWAYS SHARP LIP LINER

: "I'm crazy about our Always Sharp eyeliner because you can keep your eyes peeled to sharpen it. Now such a pencil appeared for the lips!

The new pencil is very convenient, for example, a small sharpener is built into the tip of the cap of Always Sharp lip pencils, thanks to which the pencil is sharpened every time the cap is removed. Always Sharp comes in 8 shades that pair perfectly with Be Legendary lipsticks, and thanks to its waterproof formula it won't smudge, fade or run.


Shades (top to bottom): Sienna, Shocking Pink, Ruby, Rosebud, Nude Light, Nude Fair, Frenchie, Crimso

FACE BRUSH TELEPHOTO 3-in-1

Lori Taylor Davis, Smashbox World Leading Makeup Artist: "A makeup artist needs a lot of different brushes, but I wish my makeup kit wasn't too heavy, so the all-purpose brush is my new favorite. This ingeniously designed brush can do everything from spot application to full coverage."

The brush extends by pressing the handle, like a telescope:

Press once for a thick, dense brush perfect for leveling, blending and full coverage.

Press twice and you will have a medium density brush for medium coverage.

Press three times - the brush becomes wide and fluffy, ideal for powdering, finishing touches and removing excess dry makeup.

PRIMER PHOTO FINISH PORE MINIMIZING Finish

Lori Taylor Davis, Smashbox World Leading Makeup Artist: "The use of primers is important to create good makeup. This new primer is perfect for those who want to hide pores and get rid of shine.

The new primer creates the perfect "canvas" for applying makeup and gives you perfect tone face and significantly reduce visible pores, maintaining this effect for up to eight hours. The primer can be applied alone, over or under make-up, and can be used at any time to eliminate makeup imperfections.

Smashbox International Director of Education

Lighten up the tone

“If your foundation is too matte or too thick, mix with a drop of primer-oil prior to application. This will give the face a glow, and the tone will look natural.


Take care of your cuticles

“Dry cuticles? Apply some oil primer to hydrate it. Manicure will look like you just came out of the salon.

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Watch your hair

“If you've styled or straightened your hair and it's frizzy, apply some Classic Photo Finish Primer to your hair. It's oil-free so your hair won't look messy or too slick."


Don't go overboard with blush


For a natural blush, apply pink lipstick to cheekbones before moisturizing foundation or BB cream. Your cheekbones will shine with a fresh blush.

Use bright lipstick

Want to try reds, pinks, or purples on your lips, but are afraid of intense color? Apply lipstick with your fingers in light patting movements so that the contours of the lips do not look sharp. So it will be easier to get used to the bright lip makeup.

Learn to wear matte lipstick

If matte lipstick feels too dry on lips, apply Insta-Matte Mattifying Lip Gel over it. Lipstick will feel more comfortable, and the coating will remain matte.


Soften shades

If your lipstick looks too bright, pat Be Legendary in Punked on top with fingertips. This gray lipstick will tone down the color to a more neutral, deep shade.

Smashbox (Smashbox)- a well-known American quality label decorative cosmetics.

The history of the creation of Smashbox (Smashbox)

Today there are a lot of brands that specialize in the production and sale of cosmetics. different types. Smashbox is one of them. This brand is engaged in the production of high quality decorative cosmetics, which today is preferred by a huge number of girls and women. Branded products have always been distinguished by high quality, democratic prices and trendy shades, long-lasting effect and durability.

It all started not so long ago. The company was founded Davis and Dean Factors in 1996. It is no coincidence that this surname will seem familiar. The great-grandfather of these people is the very famous one who laid the foundation for today's makeup. The idea of ​​creating a brand did not come about by accident. During each of the photo shoots, David noticed that decorative cosmetics and its quality are completely worthless. This is because it does not last long, it constantly spreads, which makes it impossible to work with the model. So he and his brother decided to start creating cosmetics that could withstand the test of spotlights. Well, if she is already resistant to this, then in ordinary life the girls will be quite satisfied with her quality. This is how this brand appears, which today many women adore and prefer its products.

The company got its name in honor of the photo studio where one of the brothers worked. At the same time, the main motto was formed, which reflected the main principle of the brand's work - "tested by photo shoots." As soon as the brand appeared, there was not even an official announcement about the sale of its products, but it was already on sale and with great success. Such a good start was the impetus for the subsequent development and expansion of the range. After some time, branded samples could be purchased in many cosmetics stores. The high level of sales made it possible to focus on expanding the types of products, and then opening branded stores. Then an online store was launched, which allowed all fashionistas who wanted to become owners of the goods they wanted.

Very soon, the popularity of the brand captured not only its native country, but also went beyond its borders. There were much more clients, a whole group of regular admirers was formed.

It all started since the release of several primers, which eventually increased to 11 pieces. Today, not many brands produce such a number of primers. The company has not only standard primers against redness and for skin glow. This line has been replenished with original ones with the addition of salicylic acid, which is great for dealing with problems such as acne. Today, these same primers are the real bestsellers among all brand products. For example, if such a tool is repurposed for the eyelids, then it can be used not only to give the eyelids a fresher look, but also as a base for eyeshadow when applying makeup in completely different styles.

In the manufacture of each of the compositions, a very laborious and lengthy work is carried out. It all starts with the selection of the most suitable components for a particular cosmetic product. Each stage of production is always strictly controlled. As soon as the formulations are ready, they are subjected to a considerable number of different tests, thanks to which it is possible to find out how this or that component will affect the skin, what effect it will cause, what Negative consequences possible after clarification of such details, they are finalized and again sent for verification. As soon as all risks are completely eliminated and the desired effect is achieved, the funds are approved for sale. Thanks to such fine work, the brand always knows that customers will not be disappointed in the next purchase and will return again.

Every time the result is amazing. One tool is able to eliminate several problems at once and has many advantages over others. For example, Foundation this company has a longer action, suitable for different skin types, you can apply makeup on it, which will only stay better this way.

Today, women around the world prefer to use branded cosmetics. They note that it contributes not only to masking imperfections, but also has a long-lasting effect, gives the skin a healthier tone thanks to the vitamins that make up its composition. Compositions that perform up to 5 actions are in great demand, providing comprehensive care.

Not a single major photo shoot takes place without the participation of branded cosmetics. Today, it is accessible to everyone thanks to a considerable number of branded boutiques that are located around the world, and an online store that makes products closer to her. Branded products have received many awards in various categories.

Today, branded cosmetics are something that is sure to be present with a woman every day. Since it was created according to special formulas that made it possible to hide all skin imperfections for high-quality work with a photographer, today they have become simply legendary. Very few manufacturers of such products have managed to create something similar. Therefore, today the brand does not have many competitors and analogues. It is one of the market leaders in the field of cosmetics. She is preferred not only by ordinary girls, but also by many celebrities and models.

Smashbox is a brand that is very a short time managed to achieve what many brands can not do at all. Its products are considered among the best in the world. All thanks to a competent campaign on the part of manufacturers. They could combine a high-quality composition with a long-lasting effect of cosmetics, its quite reasonable cost. Such a combination is very rare, so the number of brand customers is constantly growing. Today, the brand is associated with high quality and beauty, which it gives to all women.

The official channel of the company on Youtube: https://www.youtube.com/user/SmashboxCosmetics/smashboxtv
Video review of the contour shadow palette:

Where to buy decorative cosmetics brand Smashbox (Smashbox) in Ukraine:

The products are available in many specialized stores as well as online.

"Created. Tested. Shot!”: Smashbox is the story of the most photogenic brand of cosmetics

…He was born in the legendary Smashbox photography studio in Los Angeles. And where is the studio shooting, there professional makeup. And if Smashbox cosmetics manage to withstand the test of many hours of filming under spotlights, then in real life she definitely won't let you down.

Smashbox tagline: "Created. Tested. Taken!” This cosmetic created by a famous photographer from a family of modern makeup creators. However, there are many interesting things in the history of the brand…

Smashbox was founded by two brothers Dean and Davis Factor. This surname will seem familiar to many and this is not a coincidence. Their great-grandfather, Max Factor, is a makeup artist, one might say, who invented modern makeup. As talented photographers, Dean and Davis literally from the first days of the existence of their new studio began to work for the best glossy publications, music labels and fashion brands.
1995

Davis, having become a fairly well-known photographer and a significant figure in the fashion world, began to curate the first Photo Assistants Show in the history of the photo industry, which aims to discover and support young talents. Over the years, he has turned Smashbox into a photo studio that meets all modern requirements.

Working as a photographer, Davis was very dissatisfied with the quality of decorative cosmetics of that time - it spread, smeared and crumbled much earlier than the work with the model ended. It was then that the brothers decided that it was time to create their own cosmetics ideal for photography. And if their funds can withstand the test of many hours of filming under spotlights, then in real life they will definitely not let ordinary women down. Thus, the Smashbox brand was born.

The first breakthrough for the brand was the release of the Photo Finish primer, which later became the flagship product of Smashbox and a must-have for all women's cosmetic bags. The formula, which has become legendary today, was created for perfectly even coverage with the effect of visually perfect facial skin - so that no defects interfere with the work of the photographer, and to fix all makeup for a longer period.

Los Angeles Fashion Week was successfully held at Smashbox studio.

The world has shifted to high-resolution photography as photographers look for tonal foundations that stand the test close-up. In response to this quest, Smashbox created High Definition Healthy FX Foundation SPF 15. The success of this foundation inspired Smashbox to create Halo Hydrating Perfecting Powde. This is the ideal, according to photographers, powder that keeps the skin matte, able to hide fine wrinkles and improve the facial features of the models in the photographs.

The Smashbox brand was acquired by the Estee Lauder group of companies.

Smashbox professionals began to work on the then emerging trend of BB-cosmetics. After analyzing the benefits of such products, they released Camera Ready BB Cream. This multifunctional BB cream performs 5 actions at once to achieve the effect of perfect skin: it prepares, corrects, protects, moisturizes and regulates the level of oiliness of the skin of the face.

Today, many prestigious fashion shows, shootings and presentations cannot be held without Smashbox cosmetics. Brand stores are open all over the world, they offer a large selection of primers, tonal foundations, correctors, products for eyebrows and eyelashes, powders, blushes, shadows, lipsticks and a large collection of makeup brushes. Many of the products have received international awards, including prestigious awards from Allure magazine and Sephora.

Can be purchased online"April" and in the Smashbox pavilions in the Azrieli and Ramat Aviv shopping centers (canyons) in Tel Aviv and in the first flagship store opened in the new luxury shopping center Gindi TLV Fashion Mall at st. Hashmonaim 100 in Tel Aviv.