Word of mouth is random. There is no guarantee that you will have work every week next month. Not everyone listens to other people’s opinions; many choose a person to hold the celebration on their own. There are people who want a holiday that is not like others; they will not order a host who was invited by their friends. To secure a job, you need to actively advertise your services.

Competition is constantly growing; you need to stand out.

There is huge competition on free message boards and thematic portals and it is getting higher every year. On the popular Avito website in Moscow there are more than 450 advertisements for the word toastmaster. A potential client will not view even half of the ads. He will choose the first one he likes or the one who offers the lowest price.

Orders for celebrations are available at any time, regardless of the season.

There is always a demand for holidays. In any city, a lot of special events take place every day. Shops are opening. Business presentations, corporate evenings, and anniversaries are held. Children are born. Not a single event is complete without a presenter. Holidays are planned in advance, sometimes several months in advance. In summer and new year holidays There are a lot of orders, few people think about attracting customers. Think about advertising when the phone for a long time is silent. Naturally, by this time those who were in need had already found performers. In order to have a stable job, regardless of the season, you need to take care of attracting clients in advance.

Use only advertising that generates profit.

To spend money on advertising, you need to understand what effect it has: does it bring money, and if so, how much. Effective advertising is one that brings in more money than it costs. For example, you spent 1000 and received 5000, such advertising is effective.

Advertising should inspire confidence and not irritate the client.

Compare two situations:

1. You are in a big hurry. An unshaven guy is blocking your way. tracksuit, a leather cap and offers to buy a smartphone for half the price.
2. You are driving along the highway, you have a flat tire and you don’t have a spare tire with you. 50 meters away you see a pavilion with a sign “Tire fitting”. Obviously, in the second case the probability of completing a transaction is higher. The best advertising is one that solves a real problem for the customer and intrusively offers a solution at the moment when the person wants to solve it.

Why is it necessary to advertise all year round?

Conducting school High school prom, can be ordered in September. The presenter can be invited to the anniversary the day before the event. It is important to reach all these people.

7 reasons for event hosts to use online advertising.

• During the holidays, the average check is high. The amount of 1000 – 2000 for attracting a client is profitable and will pay off 5 or more times.
• Advertising is shown at the moment when a person is looking for a solution to the problem “Order a toastmaster for an anniversary”, “Choose a host for a wedding”, etc.
• Payment is charged if a person is interested and goes to your site. By indicating in the text of the advertisement for whom the service “Serious presenter for an official event 3,000 rubles per hour” is available, you receive on the site those who want to order an event and agree with your terms.
• Your photo with your service offer will be seen by 1000 people and you won’t have to pay for it. Show your offer 5,000 times and pay 10 rubles only for those who showed interest and went to the site.
• The ad is shown to the top three on Yandex and inspires confidence. 80% of people do not open sites below the 5th line. The first 3 sites are the most trusted.
• Advertising does not distract the potential client, but follows his interests. Provides a solution at the moment when it is needed.

Results of an advertising campaign for a party host in a city of millions.

• Holding corporate events
• Organization of anniversaries
• Weddings
• Producing a presentation
• Carrying out children's parties.

On average, 1000-1500 people visit the site per month. Paid orders for holidays, depending on the time of year, are 10–25 per month. The cost of attracting one client is 1000-1500 rubles, the average bill for a holiday, DJ plus presenter is 30,000 rubles.

How to avoid critical mistakes.

You should only trust numbers, specific statistics for your situation. Over the 8 months of cooperation with the holiday agency, we made many mistakes and learned a lot. At first, the costs of money and time were several times higher than now. These investments were not in vain and continue to bear fruit to this day. We tested assumptions and ideas against real people. Now we can confirm whether a site element will work or not, based on accumulated statistics.

What do you need to start advertising?

To advertise, you need a website or page on the Internet describing your services. Launching an advertising campaign takes from 3 to 7 days. The first calls from potential clients can be received on the first day after launch. For testing, you need 5,000 rubles for the advertising budget in the Yandex and Google systems. For these you will receive:

• 200 – 500 potential clients per site
• Opportunity to receive first orders
• Find out the cost of attracting a client
• Assess the attractiveness of the site to potential customers

The cost of attracting a client is a reliable indicator of advertising effectiveness. If you receive 5 orders out of 5000, the customer cost is 1000 rubles. Then you evaluate whether it is beneficial for you or not. If you decide to advertise, pay for the services on an ongoing basis.

How to choose the perfect time.

Big holidays are always planned in advance. For those for whom holding holidays is the only income-generating activity, the primary task is to ensure a constant flow of calls from potential clients. To consistently receive as many orders as you need in the future, start promoting your services today.

My name is Sergey Shcherbakov, I am from the city of Novosibirsk. Over the past six years, I have been actively organizing holidays for people, and I have my own agency, “Anniversary”. The direction of the business is organizing performances by various artists, searching for presenters, renting cars (retro, limousines), ordering services in the media, organizing corporate and children's parties.

In general, my agency carries out any organizational events that are related to certain events in the lives of clients.

• My initial business costs are from 500,000 rubles;
• Staff – 5 people;
• Monthly income – from 1 million rubles.

What does the agency do?

Your task is to organize holidays for people and resolve all issues related to decoration. The ultimate goal is to ensure that the customer and guests are satisfied with the event.

A good agency should organize anniversaries, weddings, birthdays, children's parties, seminars, presentations, various parties, corporate events and so on.

In general, the range of work is huge and requires creative thinking from employees and inexhaustible energy from you as a manager and owner.

How to open a successful event agency

What are the features of the business?

To stay afloat, you need to have at least 2-3 orders per month. Therefore, at the initial stage there is no need to hire a large staff.

Better find a few clear thinking people who know how to organize holidays and know how to do it. Naturally, it is important to be able to fit flights of fancy into the financial framework of the customer.

If the customer is not limited by finances, then extreme entertainment can be arranged, for example, skydiving. Various competitions are very popular, so it is necessary to prepare a database of options and gain experience from existing agencies.

You must understand that it will be difficult to cover all areas at the initial stage, so it is better to focus on one thing, for example, birthdays, children's parties or weddings.

Business plan for organizing holidays

Without a beginning entrepreneur having a business plan, starting a business is stupid and fraught with ruin at the very start. We recommend that you create your business plan before you start.

By the way, you don’t have to spend a lot of money to do this. It is enough to buy an inexpensive template and, for little money, rework it in full accordance with your requirements:

How to register?

If you plan to work seriously and for a long time, then registering as an individual entrepreneur is mandatory. When choosing OKVED codes, give preference to two - 92.72 and 92.3.

They include different kinds activities related to the organization of holidays. As a rule, to obtain the status of an individual entrepreneur, you are required to fill out the necessary form and pay a state fee.

The costs here are small, so there is no need to mark them as a separate item. If you plan to create a business together with partners, then you need to choose a more serious form - LLC.

In this case, the registration costs will be much higher, and you will have to run around with paperwork.

Total registration costs can range from 30 thousand rubles.

As for the license, in the case of an agency organizing holidays, you can do without it.

Opening an event organization agency is right!

Do you need a room?

Here you have two options:

• work without an office at all. In such a situation, you can communicate with customers by phone, and then make an appointment somewhere in a park, a cafe, come to their home and discuss the terms there. The advantage of this method is saving on office rent.

The disadvantage is distrust on the part of more promising clients. In such a situation, people will be afraid of deception.

• rent a small room.

A children's party agency is one of the few businesses that can be built practically from scratch, relying on the enthusiasm and organizational skills of the project initiator. At the same time, there is a chance from a modest entrepreneur to become a full-fledged organization with a large staff of professional performers in the person of animators, photographers and video operators, designers, DJs, showmen, and so on.

The scope for thought in this matter is simply enormous! Here are just some of the services that the company can provide:

• Animator on duty - this service is often ordered by children's cafes and restaurants; places where parents take their children to celebrate birthdays.
• Express congratulations - the animator arrives at the appointed place and time (in a house or cafe) and congratulates the birthday person in the original genre.
• Themed parties are an interesting and exciting mini-adventure for children (pirate, Hawaiian, cowboy, gangster parties, etc.).
• Show programs - educational events that captivate the hearts of children: shows soap bubbles, fire show, science and chemistry show, chocolate fountain.
• Turnkey holiday. Full organization of the event: developing a scenario, choosing a room, sending out invitations to guests, selecting a festive menu, ordering a cake, decorating with balloons, etc.
• New Year's greetings from Father Frost and Snow Maiden and much more.

This business is actively developing, competition is growing every day. This is directly related to the growing popularity of the service. The average bill for a small order is 7,000 rubles, of which the business owner gets about 4,000 rubles. On average, large VIP orders cost 50,000 rubles, and the income is about 20,000 rubles. A more or less well-known agency carries out 100 - 150 small and 5 - 6 large orders monthly. Potential profitability from 500 to 700 thousand rubles. per month.

There are also some restrictions. When opening an agency, it is important to assess the so-called market capacity. This indicator directly depends on the number of city residents and their average income. According to statistics, it makes sense to open specialized agencies for children's parties in cities with a population of at least 200 thousand inhabitants. In small towns, it will be extremely difficult to earn good money due to the lack of the required number of orders. Here, such services can only be provided as additional services in a traditional event agency.

Organizational matters

“To test the market, at first, you don’t have to register a company,” advise some market players. The advantage of such a business is that you can test your strength with minimal losses. The first orders are usually received from social networks and through friends. You can always find a suitable reason ( New Year, Children's Day, birthdays, etc.). It is not necessary to take money - the main thing is to make your first portfolio (photos, videos) and get good feedback. It's more valuable.

The same can be said about an office: you should spend money on renting and furnishing the premises only after proper promotion of the organization. Costumes and props are perfectly stored at home, and meetings with clients and potential order executors (animators, photographers, etc.) can initially be held in co-working centers or regular cafes. Renting a workplace in a coworking center will cost about 1,500 rubles. per week (~300 rubles per day). Similar establishments operate in almost every regional center.

As soon as you receive stable orders, you can register your business. It is enough to register an ordinary individual entrepreneurship. Although some people think that the “agency” must certainly be registered as a legal entity (LLC). But this may turn out to be a waste of money (registering and maintaining an LLC is somewhat more expensive than an individual entrepreneur). The need to register a legal entity will appear only when large corporate orders are received (when the company will need to pay VAT).

Suitable OKVED codes for a children's party agency: 92.3 “Other entertainment and entertainment activities” and 92.7 “Other activities for organizing recreation and entertainment.” The simplified taxation system (USN) can be used as a taxation system. This will relieve the company from the obligation to pay income tax, VAT and real estate tax.

Qualitative approach

The competition among agencies for organizing children's parties is more than high. Especially when it comes to large cities. “There are many theater universities in Moscow that train thousands of actors. Not all of them manage to find a job, so there are more animators in the capital than guest workers,” says Vlada Chizhevskaya, a participant in the “Business Youth” project.

Therefore, it is very important to learn to stand out from this “crowd”. You need to take into account any little things that will ultimately form a general opinion about your company. Reliability is one of the first indicators in the agency’s work. You need to try not to leave calls unanswered, to please every client. Only discipline and clear organization of the process can give results.

The next point is the quality of services. You shouldn't skimp on appearance animators and buy shabby, used costumes and life-size puppets. “We sew all the costumes ourselves, and they turn out really cool,” says Vlada Chizhevskaya. By the same principle, do not suitable use banal costumes, like Cinderella and Aladdin. This will no longer surprise modern children. Give them something modern, like Minecraft, Winx, Peppa Pig, Benten and others.

Selection of performers (animators, showmen, photographers, etc.) is another important step on the way to building a profitable children's party agency. It is necessary to cooperate with those people who love their profession with all their soul and heart. If a person likes a given task, he will do it with full dedication. Children always feel this, and therefore their parents feel it too. Only in this way will the agency be recommended to other people, and there will be many repeat orders.

Advertising is the engine of progress

You can search for main orders through the Internet and word of mouth (tips and recommendations from clients). The World Wide Web provides many opportunities for the development of a company. With the advent of decent income, you should definitely create your own website. A considerable share of orders in large cities comes precisely after viewing the agency’s website. The page should contain bright photographs, videos from holidays, information about the work of the company and personnel, information about awards and achievements. It is important to maintain a separate category with reviews. Sometimes you can ask clients to write a positive impression about the services provided.

Some part of the budget can be spent on contextual advertising in Yandex Direct or Google Adwords. It will be very effective. As proof, it's worth looking at the number of search queries. For October 2015 the phrase “birthday entertainers” was tried to be found about 19 thousand times through Yandex alone (across Russia). In Moscow, such a request was searched 5,539 times, in St. Petersburg 1,732 times, in Rostov-on-Don – 663 times:

If, according to search results, your site appears in the TOP-3, calls and orders will certainly come, you just need to create a high-quality resource.

Seasonal factor

Children's parties, like any other activity, have seasonality. Most orders occur on New Year's days and holidays; orders are steadily coming in spring and autumn. But in the summer, when all the kids go to camps and villages, the number of orders decreases sharply.

“At the very low point of the season, I decided that I definitely needed to rent an office, a lot of money was invested in advertising, and advertising investments in the off-season went to waste. As a result, at the end of summer I found myself broke,” says Vlada Chizhevskaya. Therefore, it is better to wait out periods of decline calmly, without being distracted by unnecessary actions. This will save you money, and autumn is just around the corner.

Approximate investments for opening a full-fledged children's party agency

• Deposit for office rental (40 sq. m.) – 30,000 rubles.
• Cosmetic repairs – 50,000 rubles.
• Purchase of furniture and office equipment (including the purchase of a high-quality camera) – 150,000 rubles.
• Purchase of costumes, life-size puppets and props – 100,000 rubles.
• Advertising budget (website creation and promotion, outdoor advertising) – 150,000 rubles.
• Training, development of communication scripts – 30,000 rubles.
• Business registration and other org. expenses – 50,000 rub.

Total – 550,000 rubles.

Video - an example of a successful business (project “Business Youth”)

The theater, as you know, begins with a hanger, but as for a large-scale event, I would say that it begins with a clear, structured plan. I warn you right away, the posting is quite large and detailed.

My baby is due in September. Last year, just on the eve of my child’s birthday, I submitted my first book, “Profession - Illustrator,” to print and, after reviewing a bunch of photographs, themed days birth, I was suddenly very frightened that with the remaining energy at that time I would not have understood the organization of the party for the child.

This year I didn’t have any book submissions, but, oddly enough, the feelings were exactly the same - panic! You don’t know where to start, what to grab and how much time you need to prepare. When you look from the outside at all this beauty for children’s parties, you become scared that you won’t have time to do anything and are a complete newbie in this field.

Therefore, to begin with, I calmed down - I am not the first mother who is preparing a holiday for her child - and made the simplest logical plan, based on what might be needed for a children's party:
1. Party theme
2. Invitations for children
3. Decorations for the room
4. Table decoration
5. Food for children / food for adults
6. Costumes
7. Games and entertainment
8. Guest gifts

For each point of the plan, with the exception of the first, I compiled a table, the cells of which were named as follows:
Materials and components - What you already have - What you need to buy - What you need to do

These table points were applicable to almost all points of the plan. I sat down and first wrote down everything that I had in stock in order to purchase what I needed. Thus, a list of what needs to be bought for the holiday, and what else needs to be done or found in the depths of the basement, was very quickly outlined.

So, in order.
1. Theme
The theme of my party was "Space". We had a choice of a party dedicated to dinosaurs or cars, but given my son’s love for rockets, stars and planets, I decided that “Space” was the right one. I think that every parent knows their child very well and can, including after consulting with the child, decide whether he likes some pirates more or, after all, astronauts.

When I decided on the theme, it became clear that the main decoration and style for the entire holiday would be stars and rockets, because my son’s favorite toy is still ours

Because I am an illustrator, so it was not difficult for me to draw everything I needed for myself. However, if you yourself do not know how to draw, this is not a reason for despair. You can always find on the Internet necessary patterns and ready-made pictures. You are not using them for commercial purposes, so go ahead and sing.

2. Invitations
First I had to figure out who the child wanted to invite to the party and how I could contact the parents of these children. Some live in the neighborhood, and some I only meet in kindergarten and only once in a while.

We have a great tradition in our kindergarten. At the beginning of each kindergarten year, parents are given a list with the names of the children and their parents, the children's birthdays and contact numbers. In addition to this list, kids also pass on so-called friend albums to each other. Just as we once had wishlists, so German children have books in which they draw for their friends, write something about themselves, paste in their photographs, etc.

Why am I telling all this? If you don’t have such a tradition, offer it in kindergarten, because after all, most of the child’s friends will be from there. I asked the baby who he wanted to invite, and did not decide myself. He, of course, wanted to invite the whole kindergarten, but we settled on the fact that only real friends should be at the holiday. The child agreed.

In principle, everyone advises inviting children no older than the child’s birthday. Those. my son turned 5 years old, which means it was necessary to invite 5 children. But we can't do that. In addition to friends, the child also has cousins, whom he loves and wants to see at his holiday, so we have 10 children together with the birthday boy.

First, I talked in advance (a month in advance) with all the parents of the children my son wanted to invite. And only after they gave their verbal consent that they would bring the child, I sat down to make invitations. At the same time, she immediately warned everyone that it was a children’s holiday, i.e. adults are not invited. One mother nevertheless expressed a desire to stay, I did not refuse her. Because fundamentally, other adults are NEEDED at the holiday, with whom it is better to discuss all the details of the holiday and make them the same hosts as you!

So, I had an exact number of children, which meant I knew how much I needed to buy and spend. Many people buy standard invitations. It was easier for me to make my own. For invitations you need:
- blanks (cardboards) for postcards
- envelopes
- headings from the paper "Invitation to the Cosmos holiday"
- glue
- blanks in the form of a rocket
- inserts with text stating the following: address of the holiday, topic, what to bring with you, from when and until how long the holiday will last, what time parents should pick up their children, contact phone number just in case

How exactly the invitations were created can be read in the posting about them:

3. Decorations for the room
I decided not to get too fancy with the decorations for the room. All in the same table “Materials - what to buy - what to eat - what to do” I wrote down for myself that I wanted to make stars and a large rocket and decorate the room with them. I had paper garlands from last holidays. I just bought more for this beauty air balloons.

At first I wanted to make a party in the colors in which I made the invitations: turquoise, red and yellow. But at the hobby store, I quickly realized that I would have to improvise. For example, turquoise balloons or tablecloths for the table turned out to be something unreal. So my party became red and yellow.

In addition to the garlands and stars, I bought 2 types of balloons: red and gold. I also had a package of colored ones, I inflated them and hung them in the yard: the children then happily gobbled them up, and the red and gold beauty in the house remained untouched.

In addition to the hall, I also decorated the children's room with stars. I knew that the children would still go there and spend some time there. For the same reason, the day before the holiday, I put on the top shelves of the cabinets EVERYTHING that could be spilled, broken and scattered, for example, cubes, puzzles, small Lego parts, easily destroyed toys and everything fragile. At the end of the party, I spent only 1.5 hours cleaning the house, most of which I washed dishes for... adults :-) That is. not a single child’s toy was damaged, nothing was damaged or destroyed.

4. Table decoration
In order for the table to be a successful addition to the decorations in the room, my tablecloths were bright yellow and red ( narrow strip a red paper tablecloth on a wide yellow one), gold disposable tableware and voluminous straws for drinks (they are sold in our supermarket - they are unfolded with paper balls or fruit around the straw)

I also bought it for the table paper decorations. A piece is visible in the photo (I wasn’t able to take a photo of the table as it looked before the guests arrived - I got carried away!). I took them ready-made, so that at least I wouldn’t have to make them myself (the set contains one large rocket and 2 robots about 25 cm high): Tischdeko Roboter.

I also bought special napkins with robots and rockets (The link leads to the German Amazon.)

Because I planned to do everything on sticks, i.e. small canapés, and only the potatoes served on a common plate; I bought small skewers with different flags, including Germany and Europe. You can make decorations for regular toothpicks yourself. At first I planned to stick stars on toothpicks and stick them into cutlets and pieces of chicken - I even cut out a whole bunch, but I am a working mother, I had to greatly rationalize my free time.

5. Food for children / food for adults
Food for children needs the simplest: cutlets, sausages, fried potatoes (mixed), chopped vegetables, cheese or fruit canapés. I deliberately did not put candy on the table, because we had games in which you could win sweets. In addition, there was a huge cake in the shape of a rocket (which I ordered from a pastry shop - I didn’t have enough to cook it myself).

Drinks: only apple shorle (apple juice with mineral water) or mineral water.

Important! Find out before the holiday which child may be allergic to what, what he can or cannot do, what he drinks, whether he eats meat, etc. We had one boy - a vegetarian, another - he drank only the water that was given from the tap. It is important to know such details so that little guests do not feel left out.

I made a small self-service buffet for the adults. I immediately threatened them that I wouldn’t have time for them, so please make sandwiches and everything for yourself. I put cold appetizers on the table: Olivier salad, small meatballs on skewers, fresh vegetables and fruits, sliced ​​fragrant bread, several types of sauce, canapés with cheese and grapes, and sprats. When I served hot potatoes to the children, I offered them to the adults as well. No one was left hungry. I warned you that it was a children's holiday. No feasts or drinking. Just a glass of champagne as an aperitif.

6. Costumes
Coming up with costumes for 20 people - half of whom are adults - turned out to be a very difficult task, because I started the masquerade issue last, and I simply ran out of budget and time. Of course, you could buy green T-shirts for the aliens, or cut holes in pieces of green fabric for your head and throw them like a poncho over your shoulders, but alas. We had to solve this problem with little expense - masks.

You can read more about patterns and ideas for costumes in the post about them:

7. Games and entertainment
Preliminary preparation:
- make a list of all games
- schedule time for them
- draw up a script based on roles - who is responsible for this or that game, who prepares the scenery, what is said before and after the game
- think about what is needed for games
- remove all loose and fragile toys from the children's room
- make or buy a CD with children's music (very important!)

Games and entertainment are the most important item on the plan after food! I had to work hard here. When planning, my sister, a social teacher, who now works in a kindergarten according to the Waldorf system, helped me, because... and studied it myself. I wanted to have a party from 14:00 to 18:00, to which my sister immediately told me to change my mind. 3 hours in her opinion (oh how right she was!) is enough.

Based on 3 hours, we began to plan. (By the way, the decision of how long you want to entertain young guests should influence the information on the invitations: when parents bring their children and when to pick them up.)

We first thought through the scenario for a children's birthday party as if it were taking place on an unknown planet. Accordingly, we rewrote all the games - relay races, competitions, jumping ropes - for alien needs. That is, for example, in the spoon game they carried not eggs or potatoes, but prickly chestnuts, which we called an unknown form of life. And the aliens had to cleanse their planet from the dominance of prickly creatures - carry them on a spoon from chair to chair :-) Because. At the last moment, the child declared that he was an astronaut, and not an alien, so I had to quickly change plans, but it wasn’t so scary.

We had 3 presenters: me, my husband and my sister. We distributed the games so that while one played with the children, the other went and prepared the next entertainment. Therefore, in addition to the list of games, it is very important to think through the so-called “stations” - where the games will take place and what needs to be prepared for them in advance. On the day of the holiday, I put all the things for games in one place - not far from the hall, so that I could immediately begin equipping the next “station” while the children were busy with another game.

So.
1) Each child who enters is immediately informed that he is an astronaut: “Welcome to our spaceship!” At the same time, I immediately gave the children helmet masks, adjusted them and fastened them on their heads (see item costumes). Children have an amazing imagination - they immediately immerse themselves in an imaginary world and become real astronauts. In the process, of course, they were removed from the head many times, but this is no longer a problem.

2) At European parties it is often customary to create a table for gifts. All new arrivals put their gifts there, and at the end of the party, the birthday boy opens everything one by one and admires it. In our case, such a procedure was impossible, because the child immediately began to unpack everything. The guests were at first busy looking at and breaking gifts. It is important to immediately distract the children and put the gifts away.

So. We are waiting for all guests and latecomers. The presenter addresses the children:
“Dear astronauts! We are setting off on a long journey, it’s time to familiarize yourself with the route.”

Children are invited to sit around the leader to read books about space. For this purpose, I created a corner: I put a sofa and an armchair together and covered it with floor pillows. On a special table I had toy robots and rockets, next to pre-prepared books about space, as well as all sorts of fantastic stories involving children astronauts.

What really saved me here was that while my husband and I were busy in the kitchen, my sister was entertaining the gradually arriving children.

3) Game "Let's get to know each other." Time to play - no more than 10-15 minutes.
Because We had children who were very different and, in some places, not quite familiar with each other, gathered at the holiday; we decided to play the game “Let’s get to know each other.” For this you need a ball of thread. All adults and children stand in a circle (children love the participation of adults!).

Presenter: “Attention, attention! Dear astronauts! We are starting our journey! Please gather in a circle.”

They explain to the children that they must pass the ball not just in a circle, but diagonally, crosswise - as they please. Everyone who receives a ball in their hands must introduce themselves, tell how old they are, tell what kindergarten they go to or, in the case of adults, where and who they work for. The presenter should help shy children and gently ask leading questions if the child hesitates. As a result, a rather large web is formed. At the end of the game they cheerfully offer to throw it on the floor: “Raise your hands up! Let's throw it!”

When the children run away, the leader cleans the playing area. Another leader invites the children to the table.

4) Invitation to the table. Plan on eating at least 25-30 minutes.
When everyone has met, it's time to refresh yourself. Pay close attention to how comfortable other people's children feel in your home. It is necessary that each little guest sits where he wants, so that he has his own place, his own cutlery etc. When the kids came to the table, we needed help from all the adults! One seated someone, another brought hot potatoes and sausages, the third poured drinks for the children and helped straighten decorative straws. At first there was no sweet food on the table.

We placed fruits and snacks after the main meal, so that hungry children could eat or drink something between games.

5) Relay race with chestnuts. Plan for no more than 10-15 minutes - this game gets over very quickly.
Don't forget that children need a verbal start before each game.
Presenter: “Attention, attention! Dear astronauts! After we have had a good meal, we are setting off on our first mission! Alien creatures have been discovered on our planet! We need to immediately rescue them and transfer them from their place of arrival to a safe, warm and dry place! "

We opened the adventure with fireworks: we had 3 of these floor fountains. The children remembered them most of all later. It was an exciting sight for the children. In the end, they couldn’t remember anything else at all :-)

While the children were eating, it was necessary to prepare 4 chairs - two at the start and two at the finish, and divide the relay lane with a rope. Divide the children into 2 teams. There are identical cups on the chairs at the start and finish. The cups at the start contain exactly as many prickly chestnuts as there are children on the team. If there are not enough children, adults need to be included in the game. Each team needs to be given a spoon.

The game begins with the child carrying a chestnut in a spoon, taking it to a bowl at the finish line, running back with the spoon and giving it to the next person. Friendship won! :-) The presenter announces the results at the end: “Hurrah! It was difficult, but we did it! We saved all the alien creatures! We did great!”

While one leader was busy with the relay race, the other was preparing the next attraction. Don't be afraid to let the kids run around a little between games. For example, I have a trampoline in my yard. I tidied it up before the holiday, threw soft colored balls in there and told the children that this was an astronaut training station. They jumped there with joy. One of my friends told me that she inflated a huge double mattress for children, covered it with pillows and blankets and allowed the children to jump and tumble on it - the mattress was very popular.

6) Glue the antenna - no more than 15 minutes
Remember the game, stick with eyes closed Donkey's tail? I made an alien out of a donkey and invited the children to glue an antenna on it.

Presenter: "Attention, attention! Dear astronauts! A new adventure is calling us! Our friend, the yellow alien, has lost his antenna! Without it, he cannot hear his friends and cannot find his way home. So let's help him!"

The children are shown where to glue (I glued construction paper adhesive tape to the back of the antenna in a ring so that it would stick to the antenna itself and stick to the drawing). The children are guided, encouraged, and taken one by one to glue on the antenna. After the last participant, the presenter says that hurray, we helped our friend and gives him a smile instead of trembling lips. Children run off to play in the yard.

7) Cut prizes blindfolded - no more than 15-20 minutes
On the eve of the holiday, I wrapped 20 small prizes - sweets in multi-colored wrapping paper. I tied them with a ribbon. While we were gluing the alien’s antenna, other adults had already pulled the rope and began attaching prizes to it.
For this competition you will need an eye scarf and small children's scissors.
Presenter: “We did a great job and deserve a reward!” Children are asked to line up one after another, blindfolded one by one and, with guidance and a little help, allowed to cut off the candy. The children enjoyed playing this game in 2 rounds.

8) Who is last - about 10-15 minutes
Traditional game of chairs. In a circle, there are one fewer chairs than there are participants, and the music is turned on. When the music stops, you need to have time to sit down on a chair. With each circle, there are fewer chairs until there are 2 participants and one chair left. At first, some children are upset that they lost. It’s important here that one of the adults takes the losers aside and says that now we’ll play again and then we’ll see who gets away with it :-)

While the children are running around the chairs, we are preparing the cake.

9) Cake - no more than 20 minutes
Often when a cake with candles is brought in, people begin to sing something incomprehensible, forget the words and are not in time. We solved this problem with a regular children's CD with songs. One of the songs was dedicated to a birthday. This is many times better than the hackneyed “Happy Bezdey Tu Yu” or “Let them run clumsily,” which no one knows to the end. We had: "Wie schön, dass Du geboren bist, wir hätten dich sonst sehr vermisst..." My husband was a DJ :-) Many children and adults knew it by heart, because... It is quite short, and the voice from the disc did not allow me to forget the words.

10) Sword fight - 10 minutes
Remember the game in physical education class, who will push who with the boom? I took two children's stands from Ikea (from which children reach the sink or toilet), placed them at the distance of an inflatable sword from each other, handed the children each an inflatable sword and they had to use these things to push each other off the stands. These swords are soft, the stands are low - no one was hurt.

The presenter calls for the game with the words: “Attention, attention! Dear astronauts! After a hearty lunch, it’s time to move on to training! Are there any volunteers?” The children are explained what needs to be done.

After the battle, the host announces that you can do whatever you want: we completed all the missions and returned home!

In reality, you have about 30 minutes left, which after such an intense program begins to seem like an eternity! :-) Children scream and run, fall and struggle. They are already tired, only girls dance to loud music, and boys stand on their heads.

8. Guest gifts
I really like the local tradition that not only birthday people, but also their little guests are given gifts. Because The children who were at our party were still small, they really liked that there was some kind of small surprise for them too - not only for the hero of the occasion.

Our party was dedicated to space and rockets, and our logo was the children’s signature red rocket. I first drew it in Photoshop, printed it out in large quantities on thick paper, cut it out and pasted it onto the invitations that I have already shown here, as well as onto the bags of guest gifts that the little guests, saying goodbye to the birthday boy after the party, took home with them. It is very important that gifts are given to guests at the end of the holiday: so that parents who come to pick up their children take this goodness home, so that the children do not fight and do not lose their treasures.

What's inside and packaging details, as well as tips, see the link:

That's all. The eyes are afraid, but the hands are doing. Because I am a working person, and clear holiday planning helped me a lot. It’s better to start preparing the evening in advance. For a month, almost every day after work, I sat down for at least 20-30 minutes to cut and glue decorations, create masks, and think through the details of the holiday. During the break, I ran to the store to buy some more things and with each visit to the supermarket I picked up all sorts of small things for decoration or for guest gifts. Before the holiday itself, at least there was no need to think about it.

My tables with notes “what to eat - what to buy - what to do” made my work very easy, because thanks to them I had clear instructions on what to buy and what had not yet been created.

Every parent strives to give their children the best. A holiday will help make your childhood happy and unforgettable. But most often, working mothers and fathers do not have the opportunity to organize it so that it is a bright and enchanting performance. In such a situation, the help of professionals is indispensable.
If you are a creative person, you have a lot of interesting children, then you can easily get involved in arranging and organizing all kinds of children's events. Holidays are not limited to just birthdays. It could be New Year, Christmas, the end of the school year - whatever you can come up with and sell.

Organizing and holding festive events is a business that requires drawing up a clear action plan. You should do everything so that parents can enjoy the holiday with their children, and not try to keep track of everything. It is very important to treat every little guest with attention - even very shy child should feel comfortable and fun. The responsibilities of the organizer include many actions:

• Preparing a script and agreeing with parents.
• Planning and careful consideration of all details.
• Providing event participants with costumes.
• Decorating the premises, creating a menu, etc.
• Cleaning up after the holiday.

The advantages of this business include low start-up investments and an exciting creative process. Every day you will go to work and end up on a birthday or other holiday.
For your business to flourish, imagination and organizational skills are not enough. You will have to study the hobbies and interests of modern children so that you can diversify the program and come up with an interesting scenario.
The most important stage of preparation is the budget. Based on the amount you have available, decide on the venue, necessary details, entertainment program and a treat.

Where to look for clients

If you decide to start organizing children's parties, the first thing you should think about is how to find clients. It will be all the parents and children dreaming of a fun event. Your task is to interest them, so make a colorful booklet and send it to everyone who lives in your area. Submit an article to a newspaper with interesting description of your services, advertise on the Internet. Advertising products can be distributed in children's sports clubs and dance studios, but first coordinate this issue with the owners.

If your city hosts charity auctions, consider hosting a free children's party. This is a very good and effective advertisement. When you have your first clients, do not forget to take photographs of the holidays. From these you can create a portfolio that you will show to other potential clients.
Most of the orders are provided by word of mouth. Even if it seems to you that things are going well, don’t stop there. You need to constantly remind yourself and your services. Don't ignore the regions. Professional organization of children's parties is the prerogative of large cities. You can take advantage of this and offer your services in other markets.
Register on specialized resources, parent forums, where you can track topics on organizing children's parties. It is better to leave your phone number in private messages - advise yourself as a specialist who held a holiday for your child. Make business cards and leave them everywhere you go.

Decoration of children's parties

Organization of any festive event for children requires rich imagination, skill, love, kindness and positive emotions. The feelings that you experience when decorating the interior are transmitted to all participants in the celebration.
The room where the holiday will be held should be bright and beautiful. You can use flowers to decorate it. Plants can transform any room and turn an ordinary room into a magical meadow of flowers. And if the holiday takes place in the banquet hall of a restaurant, you can arrange a real flower carnival for the children. Unusual fresh compositions, garlands, figurines of fairy-tale characters and animals made from flowers - all these accessories will become a wonderful element. children's party.
Another way to decorate a room is Balloons. Bright and shining, small and large, round or oddly shaped, they will add a unique flavor to a children's party. Balloons can be hung from the ceiling, attached to chairs, decorated with windows, or simply scattered on the floor. A highlight of the holiday can be the launch of dozens of colorful balloons into the sky.
For themed events, you will need decorations that will help transport guests to another era, create an interior of the time that will fully correspond to the holiday scenario.

How to organize a business

The most convenient option for doing business in organizing children's parties is a limited liability company. The bulk of your clients are small and medium-sized companies, child care institutions, as well as individuals who have enough money to hire professionals and enjoy their vacation.
Based on the target audience, create a price list indicating the list of services. But first analyze the work of agencies organizing holidays in your region. This will help you identify shortcomings in the work of competitors and formulate acceptable prices for your services.

Be sure to think about the location of your company. The best option is a room of up to fifty square meters. Divide it into three rooms: the first will become a meeting room, your sales managers will work in the second, and use the third as a warehouse. The room must be equipped with modern office equipment - computers or laptops with Internet access, a printer, a telephone-fax, as well as a TV and DVD player.
To organize a children's party you will need a pen, a diary for notes and a phone. And if you spend themed parties, stock up on costumes and makeup for guests.